New formulas. New shades.
Longer Staying Power.
Our plush matte formula drenches lips in color with a weightless texture that glides on creamy and dries to a semi matte finish. The best part? It stays put all day—no bleeding, no feathering, no worries.
AVAILABLE IN 6 matte SHADES
Debutante
Girl
Boss
Hot
Mama
Lover
Goddess
Angel
Are you feeling warm or cool today? Lipstick is all about self-expression, so stop thinking your skin tone won’t let you get away with certain shades and just have fun with it! Shop by mood—defy expectations with Rebel, enhance your allure with Charmer. Most of all, kick outdated beauty rules to the curb. It’s your life (and your lips).
Ingredient Story
JOJOBA OIL
Naturally moisturizes without leaving greasy residue on the skin.
MEADOWFOAM SEED OIL
Fatty acids that smooth, hydrate, and protect skin.
Appy Sei Bella Lipstick in a shade that matches your Lip Liner color as closely as possible.
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Layer on a thin coat of Lip Gloss for a brilliant finish!
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We do not conduct or commission animal testing on any of our beauty products—no exceptions.
